How to Choose Paper for Paper Bag

Paper bags are a very popular form of packaging in today’s gift packaging and advertising, and these bags often feature the store’s name, logo, slogan image, and other information.

Paper bags can also be used as gift bags for special occasions such as birthdays, weddings, and holidays, and printed designs can add a decorative touch to the gift-giving experience.

Retailers can use printed paper bags to package merchandise such as clothing, accessories, and small items. These bags help enhance the customer’s shopping experience.

It is very important to choose a paper that not only meets your budget and design requirements but also aligns with your brand strategy and contributes positively to the overall customer experience.

Why is the Paper Important to Make Paper Bags?

Deeply Related to Packaging Bag Budget

The paper utilized in the manufacturing of paper bags significantly influences the overall expenses. This impact is primarily attributed to the following factors:

Paper Costs:

The diverse range of paper types available on the market is associated with varying costs.

For example, embossed paper, as the production adds additional texture manufacturing processes, the unit price of embossed paper is much higher than that of kraft paper.

Transportation Costs:

Paper weights used for bags vary from 120gsm to 300gsm. Gift bags made of lighter paper can effectively reduce shipping costs, especially when we need to ship by air.

The weight of paper bags can help optimize logistics methods and efficiently manage the transportation of small quantities of goods.

Affect the Speed of the Gift Bag Production Turnaround

The types of paper for paper bags influence the efficiency of paper bag production turnaround.

Some specialty papers, such as metallic paper and pearlescent paper, need to be ordered on demand.

Using these papers to make gift bags takes more production time, which has a significant impact on delivery-sensitive orders.

Determine the Durability of Paper Bags

The durability of paper bags is affected by many factors, such as the type of paper, handles, and reinforcement boards.

Among them, the material of the paper bag – paper is a very important factor that affects the durability of the paper bag.

Enhance Branding Consistency

The paper type is essential to enhance brand image consistency and responsibility for a company.

Color and Texture:

Using paper that matches with brand products can create a consistence look with the brand image.


A paper with good printability ensures that the design images are clear and visually appealing, contributing to brand recognition.

Eco-Friendly Materials:

Using eco-friendly can contribute to aligning with a brand’s commitment to sustainability and environmental responsibility, which highlights the brand’s image as socially responsible and environmentally conscious.

10 Types of Paper for Making Paper Bag

The appearance and texture of your bag will vary based on the paper type and thickness. Additionally, the choice of paper and its weight will impact the bag’s strength and durability.

There are ten commonly used types of paper mateiral in the production of paper bags.

1,Brown Kraft Paper (120 – 250gsm)

Brown kraft paper features a natural appearance, eco-friendly and cost-effective, making it an ideal paper choice for economical shopping bags.

2,White Kraft Paper(120 – 250gsm)

The bleached kraft paper has a clean surface, making it ideal for making retail packaging and promotional paper shopping bags.

3,C1S Coated Paper (190-259gsm)

It is also called ivory board, and it is known for its smooth surface and printing compatibility, it’s often chosen for premium paper tote packaging and high-end retail paper shopping bags.

4,C2S Coated Paper (200-300gsm)

The paper has a smooth and high-brightness surface on both sides and is often used to make white paper bags with logos.

5,Textured / Embossed Paper (180-270gsm)

Paper with a distinct surface pattern or texture gives it a unique look and feel compared to smooth paper.

Textured paper is favored for making branded paper shopping bags and luxury gift bags.

6,Black Paper (180-250gsm)

The black paper provides inspiration for contrasting branding or design elements, making it a popular choice for stylish paper packaging bags.

7,Pearlescent Paper (180-250gsm)

The pearlescent paper exudes a shimmering surface, lending an eye-catching and glamorous aesthetic to the paper bag.

The pearlescent paper is available in different colors, including, white, brown, pink, green, blue, burgundy, and so on.

8,Metallic Paper (190-250gsm)

Metallic paper is a special paper that adds a gold or silver film to the surface of the paper, which enhances the visual appeal of the surface paper. This type of paper is an excellent choice for making luxury paper gift bags.

9,Specialty Paper(180-250gsm)

In addition to metallic paper and pearlescent paper, paper with specific colors and properties that create creative gift packaging needs is called specialty paper.

Specialty papers used in paper bag production include soft-touch paper ,leatherette paper and color dyed paper.

10,Grid Kraft Paper(100-120 gsm)

The grid-lined kraft paper is strong and durable, suitable for making oversized and heavy-bearing bags.

Choose the Perfect Paper for Gift Bags

Budget Considerations

Different paper materials have different prices. For example, the luxuries associated with textured and pearlescent papers cost significantly more than C1S or C2S-coated papers.

The goal of paper selection is to match the budget to the needs of a custom paper bag. You can avoid overspending on paper when cost-effective paper options suffice for gift packaging requirements.

For those looking for premium paper bags and focusing on achieving a more luxurious feel, choosing high-quality paper material becomes imperative.

Printing Compatibility

The paper can significantly impact the quality and effectiveness of the printed graphics.

So it is necessary to consider the printing compatibility, especially in the context of paper bag design.

Print Quality:

The type of paper used directly affects the print quality. Smooth papers, such as C1S or C2S, provide an ideal surface for printing sharp images and vibrant colors.

This is essential for ensuring that the intricate details in branding and graphics are accurately reproduced on the paper bag.

Printing Color Accuracy

Coated paper allows for a high level of detail and clarity in printed images. This is especially important for paper bag designs that contain complex graphics or delicate text.

White paper minimizes ink absorption and helps maintain color accuracy in paper bag designs.

Pape Bag Style Consistency

Maintaining consistency between the paper bag style and the paper type is crucial for creating a visually appealing and functional product.

The brown gift bag is simple and environmentally friendly. These bags are often used to wrap and give gifts in a natural way. Then we use brown kraft paper which is the best choice.

As for luxury bags that pursue unique and eye-catching effects, there is a wide range of paper material choices, including embossed paper, specialty paper, and metallic paper.

Consideration of Durability and Eco-friendly

The weight or thickness of paper is usually measured in grams per square meter (GSM).

The higher the GSM, the thicker and stronger the paper.

Larger paper bags, especially those intended to carry more substantial or bulkier items, would benefit from thicker paper to ensure they can support the weight and handle the stress of the contents.

In addition, the environmental friendliness of paper is also an important consideration, with businesses and consumers increasingly seeking sustainable alternatives and responsible sourcing, which includes the use of recycled paper and FSC-certified paper.

The Common Questions and Solutions

Q: What Paper is the Best for Paper Gift Bags?

The bags that select paper within your budget not only meet your delivery date but also achieve the requirements of paper bag design, the kind of paper that is suitable for producing your packaging bags.

Q: How do Choose Paper to Match with Paper Bag Packaging Ideas?

The popular packaging bag ideas continue to focus on the three aspects of sustainable, multi-functional, and economical paper bag packaging.


Paper gift bag packaging is considered more environmentally friendly than plastic bags. Using environmentally friendly paper or FSC-certified paper bags will have a positive impact on your company and brand


Economical paper bags not only save product budget but also save customers money.

For small businesses with a limited budget, choosing a common paper with a simple and common design is a good idea


Strong and durable paper improves customer experience. On the other hand, it enhances the function of paper bags.

Q: How do Choose Paper Thickness or Weight?

The thickness of the paper mainly depends on the size of the paper bag and the product weight of the paper bag.

Generally speaking, the products contained in kraft paper bags are lighter, and the paperweights are mainly 120 grams and 150 grams.

There are three main paper weight options for high-end paper bags: 200 grams, 250 grams, and 300 grams.

Paper bags have emerged as a ubiquitous and versatile form of packaging, playing a crucial role in gift presentation, advertising, and enhancing the retail shopping experience

For retailers, the use of printed paper bags offers a valuable opportunity to package merchandise effectively, particularly for items such as clothing, accessories, and small goods. This not only aids in protecting the products but also contributes to an overall positive shopping experience for customers.

However, the diversity of paper choices available for crafting these bags necessitates careful consideration. Selecting a paper that aligns with a budget, design preferences, and brand strategy is necessary.

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