4 Popular Types of Logo Printing

Logo printing is an additional printing process for logos, especially in custom packaging paper bags and boxes. The craftsmanship of logos plays a vital role in creating a unique brand image and enhancing the visual appeal of custom packaging products.

Different printing logos for packaging will affect the packaging appearance, visual effect, and cost.

How to show your logo on packaging?

In this article, we will explore 4 different types of packaging printing logos: foil stamping logos, screen printing logos, embossed logos, and spot UV varnish printing.

We’ll discuss the character of each type of logo printing and compare their features and costs to help businesses make informed decisions when choosing packaging printing logos

What is Logo Printing

Logo printing is a process of printing logos. In customized packaging, the logo is a very important element.

The Print logo on packaging is an important aspect of branding and marketing as it helps build brand image, create brand recognition, and enhance the overall visual appeal of the product.

Printing logo design can be achieved through a variety of process methods, depending on factors such as the type of packaging material, desired appearance, and budget.

4 Popular Types of Logo Printing

Hot Stamping:

It is the process that using heat and pressure to apply a shiny and metallic logo to packaging materials..

Screen Printing:

This method involves pushing ink through a mesh screen to print the logo on the packaging.


The process is to create a raised (embossed)  logo on packaging materials, adding tactile and visual elements.

Spot UV Logo:

 The logo is coated with varnish to brighten the logo and give it a raised effect.

Comparing 4 Types of Logo Printing

Stamping Print Logo vs Screen Print Logo

Silver Hot Stamping
White Screen LOGO
White Screen LOGO

Stamping Print Logo vs Screen Print Logo

Hot stamping and silk screen printing are frequently utilized methods for imprinting logos.

Nevertheless, differences exist between these two techniques, including factors such as cost, appearance, and compatibility with various printing processes.


Hot stamping involves additional costs for aluminum foil and hot stamping plates.

Foil costs typically range from $10 to $100 per roll. Larger logo areas result in higher hot stamping costs.

Screen printing is generally more cost-effective, especially for large-scale production.

Logo Appearance:

While screen printing is available in gold and silver inks, the gold/silver logo produced through screen printing may not attain the distinctive metallic shiny finishes as the same as hot-stamped logo.

Hot stamping logos are somewhat limited to single-color logos.

Surface Adaptability:

While screen printing is available in gold and silver inks, the gold/silver logo produced through screen printing may not attain the distinctive metallic shiny finishes as the same as hot-stamped logo.

Hot stamping logos are somewhat limited to single-color logos.

Silk screen printing excels not only in imprinting logos and patterns on flat surfaces but also on curved surfaces. In contrast, hot stamping is typically constrained to flat surfaces.

Hot stamping, on the other hand, is typically more constrained to flat surfaces.

Blind Embossed, Stamping Logo Embossing and Debossing

logo printing on bags-
Blind Emboss Logo
Hot Stamping Emboss

The blind embossing logo is to raise a logo on a surface without adding color.

Stamping logo embossing typically involves applying a colored foil to a logo that has been embossed onto a surface. In this process, the raised areas of the embossed design are covered with a thin layer of colored foil, creating a visually striking and textured effect.

Deboss logo involves pressinglogo or pattern into a surface, creating a depressed or indented effect.

3, Spot UV vs Screen Printing logo

Spot UV Logo
White Screen LOGO
White Screen LOGO

Spot UV printing involves applying varnish to packaging and curing it with ultraviolet light to create a localized bright effect. The process differs from screen printing in terms of color options and appearance.

Color Options:

In Spot UV printing, transparent varnish is used and cured with ultraviolet light, limiting color options to transparent hues. The primary aim is to achieve a glossy effect rather than providing an extensive array of colors.

On the other hand, screen printing offers a broader spectrum of color choices.


Spot UV printing enhances a logo by introducing a three-dimensional effect through the application of gloss or raised texture in specific areas of the printed material where UV varnish is applied.

This contributes to an enhanced visual appeal and tactile experience. In contrast, screen-printed logos typically appear flat without any raised effect.

Logo Printing on Bags

Black Hot Stamping Emboss Logo
Screen Printed Logo
White Screen Logo
Spot Uv Logo
Gold Stamping Logo
Silver Stamping Logo

Logo Printing on Paper Boxes

Embossed Logo
Spot UV Logo
Gold Stamping Logo

In custom gift packaging with a logo, the choice of brand logo printing method is key to creating a lasting impression. Whether you choose the radiant glamor of hot stamping, the versatile appeal of screen printing, the textural elegance of embossing, or the three-dimensional brilliance of topical UV varnish printing.

When a company chooses a process for logo imprinting, it is necessary to consider cost, visual effects, and compatibility with packaging materials. Ultimately, the chosen logo printing technique becomes a visual signature that embodies the essence of the brand.

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